Having an appealing and functional website that meets the needs of your clients is not enough. You need to incorporate search engine optimization techniques in your web design to enhance your online presence. Optimizing your website design and content is important in generating organic traffic to your site.
A well search engine optimized website has high chances of being listed on Search Engine Return Pages (SERPs). Although many search engines do not disclose their criteria for ranking SERPs, you must show these search engines that your website belongs to the top heap by employing the right techniques. Here are top tips to consider for a SEO friendly website.
On-Page and Off-Page Optimization – Good web design incorporates both on-page and off-page optimization. On-page optimization mainly includes those strategies that can be controlled by the website owner. These strategies are crucial in not only ranking, but also designing the website while maintaining a strong online presence and reputation. On-page optimization includes techniques such as keyword research, the use of headers, titles and Meta description, creating internal links that allow the site to rank highly, using relevant content and having a site map.
On the other hand, off-page optimization is all about running and publishing the website across the internet. You cannot have absolute control over this, but there are a number of techniques that you can work with off the page. These include the use of anchor text that is keyword rich, getting inbound links from high ranking sites, employing contextual reference for inbound links and conducting keyword research, among others.
Website Images – Images are an important aspect of not only your web content, but also search engine optimization, yet they are overlooked. When designing an SEO friendly website, ensure the images used are optimized as this supports faster loading speed as well as successive search engine visibility. Using descriptive keywords to name your images is a great idea.
The size of the images used must be small to enable mobile visitors as well as users with slow internet connection enjoy a fast experience. The optimal size is between 30-100kb with a 72dpi resolution.
URL and File Names – SEO-friendly URLs are another important aspect to consider in the course of web design. They allow search engines to quickly identify the nature of the content on your page. Including keywords in your URL increases your site’s visibility on search engines.
Social Media – Creating a responsive website that is search engine optimized and friendly entails incorporating social media. This helps in building relationships as well as interacting with your connections. Adding social media to your website also helps by giving your website exposure as well as gaining credibility. Social media is an affordable way of getting visibility.
Keywords and Keyword Placement – Keywords are a vital aspect of search engine optimization. Thus, when designing your website, the choice of keywords must not be overlooked. Moreover, the keyword must be integrated into the website keeping in mind positioning without overdoing it.
In conclusion, designing a search engine optimized and friendly website is an extensive exercise that ensures your website gets to the top spot of the search engine results pages over a short time.