Newspaper ads, radio and TV commercials, flyers, billboards, and roadside hoardings are slowly becoming a thing of the passé. Reason: the booming rate at which technology is growing by the day, static ads are now paving way for online marketing. Everybody is online today. People not only Google up product information, they even buy and sell products online. So if you want your business to effectively reach the target audience, you need to be exactly where they are – online.
This is what Anjels Media – digital signage advertising in Singapore intends to do. Displaying both static and scrolling text as well as images on digital screens such as LED, LCD, digital kiosks, video walls, and media boards, digital signage is emerging as an innovative and more effective way of marketing in Singapore today.
Why Employ Digital Signage Advertising in Singapore
- Cost-effective– Compared to traditional, static signs which involve costs for printing, circulation, and labour, digital signage is both convenient and affordable. You can start online marketing on social media, such as Facebook and YouTube, with a small budget and slowly increase it as the business grows.
- Interactive – Scrolling colourful, animated images and videos on digital signage easily attract passers-by, facilitate better image retention over a long period of time, and help in product branding.
- Increased sales and productivity – Using social media platforms such as Google Ads, Facebook and putting ad banners on frequently visited websites means more visibility, wider audience reach, and increased chances of a higher number of clicks per ad. This, in turn, escalates sale and profit revenue for companies.
What to Check for While Hiring Digital Signage Advertising in Singapore
- Control to the user – Digital signage advertising in Singapore can undoubtedly reach a number of people, but there is always a slight risk of the user turning off the ads, if they prove obstructive to them while reading online content.
- Duplication – Since your marketing strategy is available online for everyone to see, there are chances that an ad campaign may be copied or replicated by a business rival.
- Robotic click counts – It can sometimes be difficult to ascertain the exact number of ad clicks since some websites may be robot-programmed to produce artificial clicks in order to increase click count.
If you are still looking for the most effective way for your products to me seen by people; consider advertising it in the right way.
Revolutionizing Marketing Today
Despite its minor shortcomings, digital marketing in Singapore is rapidly picking up and carving a niche for itself. With real-time information – current date, local time, and social media posts – all displayed on digital screens at the same time, this innovative promotional strategy is helping people not just with buying and selling, but is also being used as map directories, information banks, and media for entertainment.
Increase the efficiency of advertising by enrolling a service provider with an experienced team. Get in touch with the one that make use of this high-tech digital technology.